Shareholders Aren’t Powerless

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Tesla is in trouble in Europe.

Tesla sales are in free fall in Europe right now. Last month, Norway—where EVs overtook internal combustion vehicles in total market share in 2024—recorded a biting 37.9 percent slump. At the same time, Tesla sales in France fell by a thumping 63.4 percent. And it gets even worse: In Spain, Tesla sales plummeted by 75.4 percent.

“I went so far as to test drive a Tesla in 2023, but at that time, [Musk’s] purchase of Twitter was complete, and I saw what he was doing to the platform,” says [Matthew] Hiller [who sells anti-Tesla merch]. “Skewing the algorithm to favor alt-right voices, promoting disinformation, banning people he didn’t like. Using his influence to wade into politics really turned me off buying a Tesla—it’s a MAGA hat on wheels.”

On the other hand, there’s a lot more going on here, at least in Canada.

Nationwide sales of Teslas were down 70 per cent between December 2024 and January 2025. Meanwhile, sales of all zero-emission vehicles (ZEVs), which include both battery-powered and plug-in hybrids, were down even more — 79 per cent, according to S&P Global, which provided the Star with a preview of ZEV sales numbers that have not yet been made public.